They are developing a sports betting-based social investment platform where users can find a list of experienced professional bettors they can invest in, both algorithms and humans, with profiles to suit all preferences and pockets. Every time one of them places a bet, that same bet is automatically replicated in their followers’ accounts. It’s just like investing in a hedge fund.
The vast majority of people in sports betting make their decisions based on personal preferences rather than information. That’s a huge inefficiency and there are returns to be made by those who are able to gain an edge against the market.
BetMarkets are well on their way towards making sports betting an alternative investment with higher returns than S&P500 with lower volatility.