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I value teamwork, a fighting spirit, and the drive to win.

I used to play rugby for Benfica and those were all qualities that I learned, developed and practiced there. The passion for the football club and for sports never left me: I have been always been super involved with it afterwards.


Professionally, my career took twists and turns: working in an advertising agency kickstarted a career in marketing that saw me lead brands of Yoghurts, Shellfish, supermarkets and media.


I finally started answering my calling to run my own businesses and started out as an entrepreneur. Even here, my experience continued being varied and across different business sectors as I own companies that represent brands, student accommodation and self-service laundries.

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