I think that’s why the moment Spotify became just another comfortable corporate job for me, with a comfortable, corporate salary I quit. Left to become a broke entrepreneur following his passions.. 

And now, now I’m doing something I really believe that might change the world. Accelerating the transition to a plant-based diet. Because it’s healthier for us as individuals. And it’s more sustainable for society and the planet as a whole. 

It might be the most radical thing I’ve ever done. I’m really proud of it. And I carry on with my usual mantra: the toughest challenges are the ones ahead. But I can surpass any challenge that’s thrown at me.

I’ll keep putting the customer and the planet first, even if it hurts my short term goals.

And I’ll keep saying that when you have a target, it doesn't matter what excuses you have not to reach it. 

When you really want something you find a way. 

When you don’t, you find an excuse.

And I’m the kind of guy who always finds a way.