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Pedro

Janela

Digital Product Development and Marketing

As a founder or entrepreneur, you have to identify an opportunity and drive at full-speed towards it. That’s what I did back in 2000, when I noticed we could be bringing the digital universe to marketing.

The thing is: we could, but nobody else was doing it. So I did. And I’m really proud that I did it, too. It was the starting point for WYgroup, a great adventure that now counts with over 320 people, and some of the best talent in digital in Portugal.


In the process, I invest a lot of time in education. It drives me, and it will be the vehicle for a lot of the change that we will experience in the next few years. It brought us here. It will take us further.


That’s why I teach Strategy Innovation in several Business Schools in Lisbon.
And why I’m always looking forward to meet talented, driven people who want to learn just as much as I did.

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